We Attract, Capture & Convert High Quality Leads for Builders so they can Pick & Choose their Clients & Jobs
1. ATTRACT
Become the Builder of Choice for High-Quality Leads in Your Local Market
2. CAPTURE
Give Your Leads an Offer they can't Refuse!
GET STARTED
Pick and Choose Your Clients and Jobs
3. CONVERT
Let Your Perfect Sales Assistant Book Your Lead Calls
Client Success Stories Hear from Builders Like You
It’s a breath of fresh air to know you have a system in place that will capture those leads even when we’re not available.
Lauren Brummel
Meridian Homes, MD
You can’t afford not to do this.
Jina St. James
JS Luxury Homes, CO
It’s a lot easier to sleep at night when you’ve got the cash flow coming in.
Michael Jon Willson
Mr. Honey Do, NV
It’s made my life a lot less stressful, even my wife loves me more, because I can spend more time with her.
Jeremy Hussey
College City, MN
My only regret was not doing it any sooner.
Jason Burgess
Burgess Homes, MA
So within, two weeks of the website going live, this client came in… and we were able to get them under contract very quickly.
Chris Fox
Fox Construction, FL
We love this, it has changed our building company for the better.
Michael Bolduc
HC Habitation, Canada
Your system works for me 24/7 and my business is no longer running my life.
Jason Radford
Radford Building, NC
Our salespeople are getting between 30 to 40 leads every month.
Kathleen Plunkett
Triple Crown Homes, FL
I have buyers waiting for me to get to them.
Andrew Burton
Creekside Homes & Remodeling, OR
What you are doing for us is outperforming everything else we’ve ever done by leaps and bounds.
Kelly Anderson
Ironwood Custom Builders, UT
The only way we can sell more houses is to take sales away from our competition.
Denny V
Regency Homes, NE
We’ve gone from 28 leads a month to 95; I rest at ease knowing every person is being communicated with.
Jeff Macfarlane
McArthur Homes
Just do it! The longer you wait, it’s just gonna cost your business and your customers, it’s gonna cost you stress.
Jason Jewison
Personal Pride Porches & Decks
Free Growth Guides for Builders
Why Builder Lead Converter?
There’s no shortage of marketing companies, but very few truly understand the home building and remodeling business. Builder Lead Converter was built specifically for builders, grounded in decades of real-world experience, and engineered to deliver predictable client acquisition results.
Deep Housing Industry Experience (35+ years)
The only people we serve are builders and we do it well. Starting as a framer in 1988, Rick Storlie has worked in all aspects of custom home building and remodeling, including sales, sales management and general manager. Today he partners with builders to help them acquire high-quality clients utilizing insider knowledge through decades of hands-on experience.
Integrated Digital Ecosystem Powered by AI
Custom home builders and design/build remodelers deserve a Client Acquisition System tailor fit to their company. Our Client Acquisition System links your website, CRM & project management software together utilizing state-of-the-art AI to Attract, Capture & Convert high-quality leads so builders can pick & choose their clients and jobs.
A Prescriptive Client Acquisition Process
No wasting money. No guesswork on what works and what doesn't. Our proven blueprint for acquiring clients does the work for you, measures the results and adjusts along with your needs.
Build » Attract » Grow
How the Client Acquisition System (CAS) Works
Step I: Strategy Call
Step II: build (Months 0 – 3)
Step III: Attract (Months 4 – 7)
Step I: Strategy Call
Step II: build (Months 0 – 3)
Step III: Attract (Months 4 – 7)
Why Partner With Builder Lead Converter?
We are passionate about helping builders achieve their vision by ensuring technology works seamlessly for them. We strive to deliver reliable, responsive, and personalized support—resolving issues swiftly so you can stay focused on what truly matters.
Ads & SEO Are Not Enough
A New Website Is Not Enough
A CRM Is Not Enough
Low Quality Leads Are a Drain
Too Few Appointments
Inability To Scale Your Company
Reviews
Frequently Asked Questions
What is a client acquisition system, and how does it work?
Our client acquisition system follows a three-step process:
- Attract: We help you become the builder or remodeler of choice in your local market by drawing high-quality leads to your business.
- Capture: We create tailored offers that prospective clients can’t refuse, capturing them as leads.
- Convert: Our system follows up with leads, booking them into appointments and guiding them towards becoming paying clients.
What makes our system different from other marketing solutions?
Our system is built exclusively for custom home builders and remodelers, which means it’s designed to address the specific challenges of your industry, such as long sales cycles and high-value projects. Unlike generic marketing solutions, we focus on attracting the right type of clients—homeowners with serious projects—through personalized marketing strategies, lead nurturing, and a deep understanding of your market. Plus, we integrate advanced lead tracking and follow-up tools to ensure you convert those leads into paying clients.
How do we capture leads, and what kind of leads can you expect?
We capture leads through a combination of high-converting landing pages, contact forms, and lead magnets (compelling offers your prospective clients can’t say no to). These are designed to encourage potential clients to share their contact information in exchange for valuable content. The leads you’ll receive are qualified and pre-screened, meaning they are genuinely interested in custom home building or remodeling services, and often have a clear project in mind.
How does this system attract clients specifically for custom home builders and remodelers?
Our system is specifically tailored to the needs of custom home builders and remodelers by targeting homeowners and local homebuyers looking for high-quality building and renovation services. We use a combination of industry-specific keywords, geo-targeted ads, and content that appeals directly to your target audience. Channels like local SEO, social media, paid ads, and even industry platforms like Houzz are used to draw in leads who are actively searching for the services you offer.
How will we help you convert leads into actual clients?
Our system not only captures leads but also follows up with every single one until they make a decision. As we say, “Every lead buys or dies”. This follow-up process, combined with personalized communication and automated tools, ensures that you maximize conversions. Whether they decide to work with you or not, we make sure every opportunity is explored thoroughly.
Is there a minimum contract or commitment required?
We understand that flexibility is important for many builders and remodelers, but to ensure you get the best results from our system, we require a minimum commitment of 1 year. This allows sufficient time to ensure that you maximize your return on investment and see sustained growth. We’re confident that with this commitment, you’ll experience significant business impact. If you have any specific concerns or needs, we’re happy to discuss the best approach for your business.
How long does it take to start seeing results?
Our guarantee is clear: Every lead will be followed up with until they either buy from you, buy from someone else, or decide not to move forward. Our commitment ensures that no potential client slips through the cracks. You’ll see results the day your system is launched!
How do you support your clients after the system is implemented?
After the system is set up and running, we don’t just leave you to figure things out on your own. Our team offers ongoing support to ensure the system continues to deliver results. We provide monthly performance reports, regular strategy reviews, and ongoing optimizations to keep improving your lead generation and conversion rates. Additionally, we’re available Monday – Friday for troubleshooting, updates, and any questions you might have, ensuring the system runs smoothly and efficiently for your business.
The Builder Lead Converter Blog
Smart, actionable strategies for thriving in the home-building market
Conversations That Convert with Rick Storlie
A Weekly Podcast about Capturing and Converting Remodeling & New Home Leads
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A conversation for remodelers, home builders, and home improvement companies about increasing lead conversions without added expense, and watching your bottom line grow.
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