This is a great article by Melanie Notkin, Savvyauntie.com,
http://she-conomy.com/2009/10/15/are-aunts-the-new-mom/
explaining that we may be missing 36% of female buyers ages 20 – 44…those that don’t have children.
Check it out and start thinking about what you can do as a home builder and remodeler to target this niche group of “aunts”…
Recent Comments