by Rick Storlie | Oct 2, 2009 | Sales Management Essentials
Beware of the Middle- The middle is never the best or never the cheapest…. Your prospects never remember you if you’re in the middle- you’re just like everyone else. As builders, remodelers and salespeople we find the middle comfortable. We’re...
by Rick Storlie | Sep 29, 2009 | Builder Marketing Essentials
I found this fascinating quote today: With the expansion of the marketer’s toolbox to include social media, marketing is no longer about pushing out one way communications. The marketing world is no longer defined solely by impressions; it’s now a world of...
by Rick Storlie | May 29, 2009 | Builder Marketing Essentials, Sales Management Essentials
As I sat in front of the second customer in a two week period last October that told me “all home builders are the same,” the brutal reality came crashing down on me: Everything Has Changed. Yes, I was working with a well known, well regarded 30+ year home...
by Rick Storlie | May 12, 2009 | Builder Marketing Essentials, Sales Management Essentials
What’s Working in Today’s Market… Are you a member of the Builders Association of Minnesota (BAM)? Would you like some help in your marketing and sales efforts? How about finding out how to double or triple your sales? There is some good information...
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